Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is often referred to as online marketing,internet marketing or web marketing. The term digital marketing has grown in popularity over time, particularly in certain countries.Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail
direct marketing, are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Benefits of Digital Marketing
- Brand Awareness
- Ease of Access
- Competitive Advantage